Kilimall has embarked on an online campaign dubbed ‘BeBoldWithkilimall’ aimed at helping women achieve their dreams in the new era of online shopping
The company, which is Africa’s largest online shopping mall has started the campaign just days before the World International Womens Day on March 8th 2017.
Speaking about the campaign, Kilimall Kenya Managing Director Victor Ma said this is an opportunity for the company to gain women confidence it uproars to make e-commerce a lifestyle in Kenya, hence the creation of a woman-specific campaign.
“I urge all women, whether professional women, family women, college girls or women in sports to join us in creating a bolder woman,” said Ma.
The managing director noted that women in Kenya and all over the world go through challenges hence will use this International Women’s Day to encourage women to boldly stand up to these challenges and achieve their dreams.
Kilimall Marketing Manager Gladys Liu also urged women to come out in large numbers to speak their dreams out on social media using the hashtag #BeBoldwithKilimall.
Kilimall continues to give back to its customers and this season the company will be enabling bold women to achieve their dreams and stand boldly in whatever circumstances.
This year’s universal theme for the Women’s Day is ‘Be Bold for Change’ calling on women to forge a better working world and a more inclusive, gender equal world.
The campaign will run till 10th of March 2017 and will take place both on the Kilimall website and on social media.
Apart from the Social Media competition, Kilimall customers will be treated to hourly flash sales between 6th and 10th of March where they will enjoy up to 90% discounts and the spin of a Lucky Wheel on the App to win whatever prize the wheel lands on.
On-site, Kilimall (http://www.kilimall.co.ke) will be offering discounts of up to 50percent for select products that appeal to women from all specters of life including Fashion, Home & Living, Electronics, Smartphones and Accessories and Bags among others.
International Women’s Day is celebrated on March 8 every year all over the world with the focus on respect, appreciation and love towards women for their economic, political and social achievements and abilities. This year’s theme is Be Bold for Change.
Kilimall was launched in July 2014 and their mission is to become the best E-commerce platform in Africa.
